Who Moved My Big Cheese?
September 14th, 2006Robert Manor, A Chicago Tribune Staff Writer, had an article in today’s online Chicago Tribune about Irene Rosenfeld, rated 11th most powerful woman in business by Fortune Magazine this year and new CEO of Northfield, IL based Kraft Foods, Inc. He said that Ms. Rosenfeld made a lot of changes in the staff that reports directly to her. He reported on speculations as to why the particular changes that were made did occur. Some people thought that the changes had to do with the expected spin-off of Kraft from Altria Group, Inc., its parent company, while others thought Irene Rosenfeld was just arranging her management staff after coming to the helm in June. I myself would think it was probably the latter if Fortune Magazine thinks she is the 11th most powerful woman in the world (unless, of course, all the women are behind all the men.)
Apparently Kraft suffers competition both from the low end with store products and from the high end with health conscious products. Some of Kraft’s current popular products include Oscar Mayer meats, Oreo cookies and Maxwell House coffee. It is expected that the new president may introduce new products and products in new areas. A focus on new organic and/or health conscious products was deemed possible.
There was another article about Ms. Rosenfeld by Cheryl V. Jackson in today’s online Sun Times. Speculations were similar in both articles. Ms. Jackson pointed out some additional popular Kraft brands such as Nabisco, Kool-Aid, and Jell-O brands.
By Flo Crew
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